Novartis, retailers lock horns over direct sales 10 Apr, 2009, 0003 hrs IST , Khomba Singh , ET Bureau NEW DELHI: An open battle has erupted between drug retailers in Mumbai and Novartis, a Swiss company, and its subsidiary Sandoz. Over 7,000 retailers and wholesalers have boycotted all the 198 medicines of the two companies, after the drugmakers refused to stop selling some of their high-margin medicines directly to consumers. Retailers say the two companies...